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Strategize: Product Strategy and Product Roadmap Practices for the Digital Age (English Edition) Kindle版

4.5 5つ星のうち4.5 743個の評価

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition.

Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you.

What you will learn:
  • Create an inspiring vision for your product.
  • Develop a product strategy that maximises the chances of launching a winning product.
  • Successfully adapt the strategy across the product life cycle to achieve sustained product success.
  • Measure the value your product creates using the right key performance indicators (KPIs).
  • Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog.
  • Regularly review the product strategy and roadmap and keep them up-to-date.
Written in an engaging and easily accessible style, Strategize offers practical advice and valuable examples so that you can apply the practices directly to your products. This second, revised, and extended edition offers new concepts, more tools, and additional tips and examples.

Praise for Strategize:

"
Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting.

"Whether you are new to product management or an experienced practitioner,
Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.

続きを読む もっと少なく読む

登録情報

  • ASIN ‏ : ‎ B0BD59XHPK
  • 出版社 ‏ : ‎ Pichler Consulting; 第2版 (2022/9/11)
  • 発売日 ‏ : ‎ 2022/9/11
  • 言語 ‏ : ‎ 英語
  • ファイルサイズ ‏ : ‎ 3783 KB
  • Text-to-Speech(テキスト読み上げ機能) ‏ : ‎ 有効
  • X-Ray ‏ : ‎ 有効にされていません
  • Word Wise ‏ : ‎ 有効
  • 付箋メモ ‏ : ‎ Kindle Scribeで
  • 本の長さ ‏ : ‎ 242ページ
  • カスタマーレビュー:
    4.5 5つ星のうち4.5 743個の評価

著者について

著者をフォローして、新作のアップデートや改善されたおすすめを入手してください。
Roman Pichler
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Full content visible, double tap to read brief content.

著者の本をもっと発見したり、よく似た著者を見つけたり、著者のブログを読んだりしましょう

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星5つ中4.5つ
5つのうち4.5つ
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この商品をレビュー

他のお客様にも意見を伝えましょう

上位レビュー、対象国: 日本

2022年3月19日に日本でレビュー済み
Amazonで購入
Maybe I was just too late to purchase this. I, even Japanese, know everything mentioned in this book already. Nothing to learn and so disappointed.

他の国からのトップレビュー

すべてのレビューを日本語に翻訳
Suja Nanukuttan
5つ星のうち5.0 Awesome Book on Roadmaps
2024年1月4日にインドでレビュー済み
Amazonで購入
I am very happy to read this book on roadmzps. Very comprehensive work with minute details.

A must for all product managers and product Marketing Managers.

Thankyou for writing a great book

Biju Nanukuttan
Product Marketing Leader
Biju.nanukuttan22@iimb.ac.in
Francisco
5つ星のうち5.0 This is a great Book about Product Strategi
2020年8月11日にアメリカ合衆国でレビュー済み
Amazonで購入
This book has a perfect and a must complement that all Product Owner or Product Manager should know about how to manage a Product in a successful way. It contains how to define and implement a Product strategi, depending on the kind of product and market, it helps in a very practical way to understand the relationship between the Product Backlog and Product Roadmap, that conects Corporative and Tactic Strategi.
3人のお客様がこれが役に立ったと考えています
レポート
Gavin Deadman
5つ星のうち5.0 Leaves no stone unturned as he covers every aspect of product strategy from idea to execution
2021年8月9日に英国でレビュー済み
Amazonで購入
If you're an empowered Product Manager / Product Owner who has the authority to shape the strategy of your product and need insight into effective product strategy/roadmap practices and frameworks, this book by Roman Pichler is for you.

The book is well balanced giving you guidance on when and when not to use particular practices, for example when a product is yet to be validated in the market and therefore has not reached product-market fit, you shouldn't spend your time making up a roadmap when you should be spending time experimenting and talking to target customers.

However when you're scaling or have a mature product then product roadmaps would have many benefits which are explained well and are very accurate, such as collaboration, alignment and generally showing how you plan to progress towards your product vision.

I particularly liked The Strategy Canvas which looks like a great tool for competitor gap analysis.

The practices and frameworks are explained in enough detail that even if you're not empowered to shape the strategy of your product, you could still find this book beneficial by understanding the tools and proactively having a stab at using them for your product.

Pichler leaves no stone unturned as he covers every aspect of product strategy from idea to execution, which ultimately enables product management functions to operate effectively.
カスタマー画像
Gavin Deadman
5つ星のうち5.0 Leaves no stone unturned as he covers every aspect of product strategy from idea to execution
2021年8月9日に英国でレビュー済み
If you're an empowered Product Manager / Product Owner who has the authority to shape the strategy of your product and need insight into effective product strategy/roadmap practices and frameworks, this book by Roman Pichler is for you.

The book is well balanced giving you guidance on when and when not to use particular practices, for example when a product is yet to be validated in the market and therefore has not reached product-market fit, you shouldn't spend your time making up a roadmap when you should be spending time experimenting and talking to target customers.

However when you're scaling or have a mature product then product roadmaps would have many benefits which are explained well and are very accurate, such as collaboration, alignment and generally showing how you plan to progress towards your product vision.

I particularly liked The Strategy Canvas which looks like a great tool for competitor gap analysis.

The practices and frameworks are explained in enough detail that even if you're not empowered to shape the strategy of your product, you could still find this book beneficial by understanding the tools and proactively having a stab at using them for your product.

Pichler leaves no stone unturned as he covers every aspect of product strategy from idea to execution, which ultimately enables product management functions to operate effectively.
このレビューの画像
カスタマー画像
カスタマー画像
Bart P
5つ星のうち4.0 A leap forwards
2021年7月2日にオランダでレビュー済み
Amazonで購入
Every day, more and more digital products are released. However, most of these products never make it onto our favourite platforms or fail completely. Reading Strategize by Roman Pichler, you can get a huge leap forwards for the development on your own products so that this doesn't happen to you.

I started reading this book to get a better handle on creating an actionable and demonstratable roadmaps. I also wanted to find an easy and repeatable method to keep the roadmap up to date and share it with my team internally and with my stakeholders externally. By using the goal oriented roadmap explained by Roman, I took a leap forwards in this process. While reading thisbook, I also started to implement it in my company and the results were very positive.

The book is well written and explains the concepts in simple and plain English. This helps make the book accessible for a wide public. I think that the structure of the book perhaps could be a bit better. Sometimes I felt a little bit lost in the chapters and the overarching structure of the book.

In general, I think this is a great book. It is well written and has good content. I also think that it achieves its goal to give a repeatable method to create a product roadmap.
Roberto de la Torre Gtz.
5つ星のうち5.0 Excelente
2019年6月25日にメキシコでレビュー済み
Amazonで購入
Excelente lectura

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