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Strategize: Product Strategy and Product Roadmap Practices for the Digital Age (English Edition) Kindle版
Using a wide range of proven techniques and tools, product management expert Roman Pichler explains how to create a winning product strategy and actionable roadmap. Comprehensive and insightful, the book will enable you to make the right strategic decisions in today’s dynamic digital age. If you work as a product manager, Scrum product owner, product portfolio manager, head of product, or product coach, then this book is for you.
What you will learn:
- Create an inspiring vision for your product.
- Develop a product strategy that maximises the chances of launching a winning product.
- Successfully adapt the strategy across the product life cycle to achieve sustained product success.
- Measure the value your product creates using the right key performance indicators (KPIs).
- Build an actionable outcome-based product roadmap that aligns stakeholders and directs the product backlog.
- Regularly review the product strategy and roadmap and keep them up-to-date.
Praise for Strategize:
"Strategize offers a comprehensive approach to product strategy using the latest practices geared specifically to digital products. Not just theory, the book is chock-full of real-world examples, making it easier to apply the principles to your company and products. Strategize is essential reading for everyone in charge of products: product executives, product managers, and product owners." Steve Johnson, Founder at Under10 Consulting.
"Whether you are new to product management or an experienced practitioner, Strategize is a must read. You are guaranteed to get new ideas about how to develop or improve your product strategy and how to execute it successfully. It’s an essential addition to every product manager’s reading list." Marc Abraham, Senior Group Product Manager at Intercom.
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登録情報
- ASIN : B0BD59XHPK
- 出版社 : Pichler Consulting; 第2版 (2022/9/11)
- 発売日 : 2022/9/11
- 言語 : 英語
- ファイルサイズ : 3783 KB
- Text-to-Speech(テキスト読み上げ機能) : 有効
- X-Ray : 有効にされていません
- Word Wise : 有効
- 付箋メモ : Kindle Scribeで
- 本の長さ : 242ページ
- Amazon 売れ筋ランキング: - 177,244位洋書 (洋書の売れ筋ランキングを見る)
- - 354位Project Management (洋書)
- - 690位Skills
- - 718位Small Business & Entrepreneurship (Kindleストア)
- カスタマーレビュー:
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他の国からのトップレビュー
A must for all product managers and product Marketing Managers.
Thankyou for writing a great book
Biju Nanukuttan
Product Marketing Leader
Biju.nanukuttan22@iimb.ac.in
The book is well balanced giving you guidance on when and when not to use particular practices, for example when a product is yet to be validated in the market and therefore has not reached product-market fit, you shouldn't spend your time making up a roadmap when you should be spending time experimenting and talking to target customers.
However when you're scaling or have a mature product then product roadmaps would have many benefits which are explained well and are very accurate, such as collaboration, alignment and generally showing how you plan to progress towards your product vision.
I particularly liked The Strategy Canvas which looks like a great tool for competitor gap analysis.
The practices and frameworks are explained in enough detail that even if you're not empowered to shape the strategy of your product, you could still find this book beneficial by understanding the tools and proactively having a stab at using them for your product.
Pichler leaves no stone unturned as he covers every aspect of product strategy from idea to execution, which ultimately enables product management functions to operate effectively.
2021年8月9日に英国でレビュー済み
The book is well balanced giving you guidance on when and when not to use particular practices, for example when a product is yet to be validated in the market and therefore has not reached product-market fit, you shouldn't spend your time making up a roadmap when you should be spending time experimenting and talking to target customers.
However when you're scaling or have a mature product then product roadmaps would have many benefits which are explained well and are very accurate, such as collaboration, alignment and generally showing how you plan to progress towards your product vision.
I particularly liked The Strategy Canvas which looks like a great tool for competitor gap analysis.
The practices and frameworks are explained in enough detail that even if you're not empowered to shape the strategy of your product, you could still find this book beneficial by understanding the tools and proactively having a stab at using them for your product.
Pichler leaves no stone unturned as he covers every aspect of product strategy from idea to execution, which ultimately enables product management functions to operate effectively.
I started reading this book to get a better handle on creating an actionable and demonstratable roadmaps. I also wanted to find an easy and repeatable method to keep the roadmap up to date and share it with my team internally and with my stakeholders externally. By using the goal oriented roadmap explained by Roman, I took a leap forwards in this process. While reading thisbook, I also started to implement it in my company and the results were very positive.
The book is well written and explains the concepts in simple and plain English. This helps make the book accessible for a wide public. I think that the structure of the book perhaps could be a bit better. Sometimes I felt a little bit lost in the chapters and the overarching structure of the book.
In general, I think this is a great book. It is well written and has good content. I also think that it achieves its goal to give a repeatable method to create a product roadmap.